As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

JULY 7, 2026|BOOKS & REVIEWS


The Non-Obvious Book of the Week: What to Make of a Life by Jim Collins


NOBW_ What to make of a life 900x600

Writing about what a life well lived looks like is a pretty intimidating topic for any writer. Jim Collins is one of the few who can do it justice. You may know him already from Good to Great, one of the most legendary (and bestselling) business books of all time. What you may not recall is just how much data this book and most of his work is built upon. For this latest book, Jim uses a similar discipline to tackle the ambitious topic of how any of us might find more value and meaning in our lives. Plenty of the stories in the book come from his own experiences, many of which I was lucky enough to hear in person at a ​book launch event here in DC which I posted a video about​ a few months ago. His insights are original and useful, and the book is an easy read filled with the learnings of a writer who has that rare ability to take something that feels complex and break it down into the sort of insight that really gets you thinking.

The Non-Obvious Book of the Week: What to Make of a Life by Jim Collins

Buy on Amazon

Buy on Bookshop.org

About the Non-Obvious Book Selection of the Week:

Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×