JANUARY 22, 2018|BRANDS & MARKETING
Spotify Helps You Adopt A Pet That Likes The Same Music As You
Among the many criteria that people use to choose their pets, music is an unlikely choice. Yet a study from the University of Glasgow suggests each dog has a unique taste in music, and Spotify in Germany is now piloting a program with an animal shelter to encourage adoption inspired by musical tastes.
The campaign is an interesting example of how data can be spun in a new way to encourage more pet ownership.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
