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OCTOBER 23, 2023|TRENDS & CULTURE


Do Too Many People Own Dogs? Inside the Pet Mental Health Crisis


The rise of the pandemic puppy is a real thing. Our family is one of the many who added a dog to the household during a time of social isolation. Several years later, some experts are pointing to a rise in pet anxiety and corresponding efforts from pet owners to medicate their dogs as a symbol that something is out of balance:

“Either humans are stressing dogs out so much that they truly need prescription meds, or owners are putting their dogs on unnecessary psychoactive drugs to address annoying but normal dog habits. It might be time, in other words, to reevaluate the way we approach dog ownership.”

It’s a tricky truth to uncover ... are we projecting our own emotions and anxiety onto the behaviour of our pets or is there really a modern crisis in pet mental health? The answer, so far, seems entirely dependent on which explanation you prefer to believe.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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