JANUARY 17, 2022|SOCIAL MEDIA
How Instagram Petfluencers Are Using Cloning To Bring Their Pets Back
Courtney Udvar-Hazy has run an Instagram account featuring her dog Willow for years. When Willow passed away, she turned to the company that (in)famously cloned Barbara Streisand's dog to create a clone of Willow. The procedure costs between $35,000 to $50,000 and is becoming more popular among "petfluencers" desperate to bring back a beloved pet that they also happen to have been making a living from online.
Losing a pet is a traumatic experience, but for those who have built a business around their pet ... choosing to bring them back has an emotional AND a financial ROI. Yet those who admit to cloning a pet also endure snarky comments about "zombie dogs" and criticism about how much they spent on the procedure. Will their example lead pet cloning to be more widespread?
The author of the article believes so, noting that "these furry duplicates are normalizing the world of animal cloning - and they could be ushering in an era of petfluencer immortality." So pet cloning could become common. That is a horrifyingly glorious concept.
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
