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SEPTEMBER 1, 2021|HISTORY & CURIOSITIES


Dogs Can Tell When You’re Keeping Snacks From Them On Purpose


This one is for all the dog teasers. There is new research that proves your dog can tell specifically when you are intentionally keeping food from them versus when you are “accidentally” unable to feed them. As an article about the study notes, “the findings could mean that dogs possess an aspect of cognition often considered unique to humans: the ability to acknowledge the inner workings of others.”

The research suggests one explanation for why dogs excel at providing companionship for humans. Unless you keep diabolically teasing your dog with treats, of course.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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