APRIL 22, 2024|BRANDS & MARKETING
The New Luxury Airline for Dogs Called BarkAir Is Not a Joke, It's a Brilliant Marketing Stunt
Apparently it has been a dream of dogfood subscription brand BarkBox for more than a decade to create an airline dedicated to flying dogs and their human companions around the world. Now they are making it a reality through a partnership with private jet charter company Talon Air and the way they are doing it is actually quite smart.
They are focusing on long haul routes from the east to west coast of America and to London. The seats are all luxury with special amenities for dogs. They have a private concierge team to get to know the dogs and their companions ahead of the flight and the food, dog-calming scented cabins and in-seat belly rub buttons are all customized to dogs.
Rohit speaks on this topic. See his marketing keynote.
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
