JANUARY 18, 2018|BRANDS & MARKETING
Adidas Launches Trainers That Include An Annual Berlin Transit Pass
In an unusual collaboration with Berlin's transport company BVG, Adidas released a pair of sneakers which also includes an annual public transit ticket with a market value of €730. Hundreds of people camped out for days to get a chance to buy the shoes, which retail for only €180 and feature the same color pattern as Berlin's subway seats.
The whole idea is an interesting blend of design and function, not to mention a great example of how to take a luxury product and build in an experience which is useful, memorable and easily shareable.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
