Why The Future Of Retail Is All About “Collabs”

In the world of fashion, collaborations between brands are becoming more and more commonplace, but recently this focus on “collabs” is bringing unexpected brands together as well.

For example, Victorinox is using recycled Nespresso coffee capsules in a limited edition Swiss Army Knife. While the brands come from entirely different categories, they likely share some overlap of customers which makes this a very smart strategic trial.

In the coming months, we will likely see more teamwork like this where brands find new ways to stand out by partnering with unlikely allies.