How Brands and Small Town America Are Cashing In On The Eclipse

As the highly anticipated solar eclipse approaches, there are plenty of towns and brands finding creative ways to cash in. Chiquita created a humorous video about the impending “Banana Sun,” there are “eclipse chasing” flights selling for $10,000 and Krispy Kreme even created an “eclipse donut.” This article takes a deeper look at the windfall that seems to be approaching small town America as it gets ready for what promises to be a gridlock of people traveling to destinations along the projected path of the eclipse just to get a two minute look at the astronomical event of the year. Read the full story on Fast Company > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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