JULY 17, 2018|FINANCIAL SERVICES
Nation’s Largest Black-Owned Bank Takes A Brand Stand
OneUnited is the largest Black-owned bank in America, and it has launched a new initiative in support of immigrants and their contributions to the country. The bank has featured iconic art from prominent Miami artist Addonis Parker on its “Justice Card” product and taken vocal stands in support of immigrants and focused on providing financial literacy for underserved populations.
Taking a Brand Stand is a core part of the bank’s mission and one that it doesn’t shy away from. In that, it’s a perfect example of a new type of company that vocalizes what they stand for more openly and takes the risk that they may lose some customers as a result.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
