JANUARY 7, 2019|BRANDS & MARKETING
What Mastercard Can Teach Us About The Future Of Brands
If you think about it, there are a lot of brands that define what they do or how they sell based on their names. At CES, Mastercard announced they would be dropping the words of the name from their logo. It’s a smart move considering how the financial world is moving away from physical cards and more towards digital payment solutions.
This is not just an example of a brand trying to get ahead of the disruption in their industry. It is also an admission that the future of what the Mastercard brand could become is uncertain. The entire story might encourage you to ask the same question of the things that you’re working on. Is the way that you name those things already forcing you into a narrow-minded definition of what something might be? And if so, perhaps it’s time to follow the lead of Mastercard, go more visual and drop the name altogether.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
