AUGUST 30, 2019|RESTAURANT & HOSPITALITY
Who’s Winning The New Chicken Sandwich Wars?
On the way home from a road trip recently I agreed to pleas from both of my boys to stop at a Popeye’s for their chicken sandwich. There was a half hour wait in the drive thru.
A tweet from Chick-fil-a apparently set off a frenzy of people wanting to do a taste test to compare the sandwiches, and the debate is now raging in marketing circles about whether Chick-fil-a actually did Popeye’s a favor or whether both brands may benefit from the attention.
Either way, I have to say I’m not entirely sure what the fuss was all about. Wendy’s Spicy Chicken sandwich is easily better tasting than the chicken sandwiches at either Chick-fil-a or Popeye’s.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
