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OCTOBER 17, 2017|ENVIRONMENT + SUSTAINABILITY

How Chicken Feathers Could Be The Future Of Home Insulation

By Rohit Bhargava/Published

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It takes some serious Non-Obvious thinking to dream up using discarded chicken feathers as a super efficient home insulation material - but that's the idea from a London duo who created "Aeropowder" and are testing its fire safety before making it a commercial product. I love these kinds of stories because it takes something we don't need in the world and turns it into something we do. The polar ice caps might be melting, but it is innovations like this or the miraculous plastic-eating caterpillar that can make the world just a little bit better. Read the full story on BBC > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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