FEBRUARY 9, 2021|BRANDS & MARKETING
Nivea Releases Research on a New Epidemic: Touch Deprivation
It might seem like hard times for a brand whose tagline is all about the power of touch, but Nivea is leaning into this challenge by releasing two global reports that explore the state of human touch pre- and post-pandemic.
The conclusion, unsurprisingly, is that humans need touch. Nivea is cleverly taking this obvious finding and using it as fuel for their new “Care for Human Touch” project that will fund non-profits that help people use touch to combat loneliness and help younger and older people in particular to feel more connected to the other people around them.
Rohit speaks on this topic. See his marketing keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
