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JUNE 23, 2023|SOCIAL MEDIA


Can Dating Apps Help Us Make More Friends Without Benefits?


NPR story about using apps to make new friends

Bumble is a dating app that is testing a new feature to help people find new friends. If the pilot works, this could open up a vast new use case for many apps that are currently focused on helping people make more romantic connections. It could also help provide another solution to combat the increasing global epidemic of loneliness.

The challenge, of course, will be how to get more people to adopt these tools and use them in this way. Just because there is a great tool available providing a necessary and valuable human service doesn't mean it will get adopted.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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