APRIL 26, 2017|TRENDS & CULTURE
The Dating App That Lets Your Friends Pick Your Dates

This is an app to keep away from any friend of yours with a taste for pranks, because it allows them to pick your next date.
The tool is really just another example of the sort of extreme convenience we are increasingly seeing in apps, where even dating can be taken out of our hands and made as easy as pushing a button, and sometimes a button that a friend gets to push on your behalf. It might even bring about a new western trend of arranged marriages, if enterprising parents find their way onto the app.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




