APRIL 13, 2021|SOCIAL MEDIA
Pandemic Dating With Video Speed Dates and Belief Badges
Given how much Facebook knows about you, it was only going to be a matter of time before they branched out into online dating. Their new beta service is called Sparked, and it enables “video speed dating with kind people.” While it's not clear how they judge if you are kind, the platform allows quick four minute dates, followed by a ten minute date after you both agree.
Around the same time, for Earth Day, dating platform OK Cupid added a feature to let users wear a badge declaring their belief in climate change. So far, users with the badge are getting 44% more likes and 72% more matches than non-badged users.
There may be a theme emerging here. If you want to make it all the way to a ten minute date, you better be kind and love science.
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
