Why Startup Companies Should Not Spend a Fortune on Branding

One of the early mistakes that I have seen business owners make is to feel like they need to invest lots of resources and time into developing a beautiful brand right from the start. As this article points out, doing so is probably a mistake because you can waste early resources and lock yourself into a look and logo before you're really ready for one.

Having started two businesses and done many iterations of branding, I know that a beautiful brand is something that you graduate to, not something you aim to create overnight. Instead, this article offers some smart tips for getting the branding right without spending a fortune. One example: use a wordmark for your logo instead of a logo. This can be achieved simply with a font and color. This is the sort of tip I also shared in my Non-Obvious Guide to Marketing & Branding. The point is, great marketing doesn't have to cost big bucks.