JANUARY 13, 2021|BRANDS & MARKETING
Why Are So Many Brands Redesigning Their Logos?
It was a busy week in logo design. Burger King updated their logo and GM rebranded their logo too. Anytime a redesign happens, there are plenty of narratives to explain why it was so necessary. Perhaps the pandemic and free time that needed to be filled was at least partly to blame for these.
What's interesting, though, is how the Burger King logo doubles down on the brand history and goes retro to a logo that looks much more like what they used decades ago. GM, on the other hand, reimagined their logo to look much more futuristic, perhaps to “emphasize their pivot to electric vehicles.” Two brands, the same week, moving in opposite directions on the same timeline.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
