OCTOBER 20, 2022|BRANDS & MARKETING
Australia's Bureau of Meteorology Wants People To Stop Calling It BOM
Australia's Bureau of Meteorology has asked media outlets to stop referring to it as "BOM," as they are commonly known. Apparently the agency has spent more than $200,000 AUD on the rebrand already, which has led to public criticism. What I find most surprising about the story, though, is that anyone who has spent any time in Australia would easily have known this wouldn't work.
Aussies are famous for offering shortened nicknames for just about anything. It is such an entrenched cultural truth that when friends finally started using their own shortened version of my name after two years of living there, I saw it as a rite of passage. Most importantly, even after just a short time living there, I understood that you never get to pick your own nickname. The culture chooses it for you.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
