FEBRUARY 21, 2023|GOVERNMENT & POLITICS
How To Rebrand a Country: Czech Republic Is Still Trying To Change Its Name To "Czechia"
Since 2016, the government of the Czech Republic has been trying to change the country's name to "Czechia." The move has consistently seen widespread resistance, but now the government is promising to change all official correspondence. Apparently the reason for the name change is simplification, yet some worry it's too easy to confuse the shortened "Czechia" with the Russian Republic of Chechnya. It doesn't help that former Czech/Czechian Prime Minister Andres Babis told reporters in 2021 that he doesn't like the name either.
So if the government is serious about the name change now, how could they get it to stick? One place to start would be with youth. If you teach the next generation to use the new name and encourage its usage starting in elementary schools, within a generation, it might have a chance of being adopted by the people. And it wouldn't hurt to have a Prime Minister who believes in it either.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
