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MAY 22, 2018|GOVERNMENT & POLITICS


How Holograms Might Help Politicians & Government Be More Trusted


New Zealand Prime Minister Jacinda Ardern used hologram technology to attend a meeting, and the story immediately had me thinking of a simultaneously scary and exciting new usage for holotechnology for politicians.

Imagine if you could “meet” a politician in your local area and speak face to face with a holographic version of him or her to ask for what you want. It could transform the way we relate to politicians and help them earn more trust. It could also improve voter turnout during elections and help people have more faith in the government overall by displacing the media and replacing it with personal interactions, which people generally put more faith into.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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