MARCH 2, 2022|FOOD AND DRINK
The Story of the World's Smallest Branding Canvas: Fruit Stickers
A new museum exhibit in Spain is showing the history of those little stickers on fruit, and it's a fun topic that most of us hardly think about. Yet a lot of care and attention went into those stickers to design the perfect look and to try and make one producer's fruit distinct from another.
Despite recent moves to ban these stickers as environmentally unfriendly, they continue to spark a debate on one of the biggest questions in marketing: just how much does the brand of a commodity really matter?
Rohit speaks on this topic. See his marketing keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
