MAY 25, 2017|HISTORY & CURIOSITIES
Japanese Artist Painstakingly Carves Fruit With An Exacto Knife
The image looks at first like it might be an engineered 3D printed fruit design. It is actually a perfectly carved apple from a Japanese artist, cut by hand with an Exacto knife, and it is too beautiful not to share.
In our Instagram-friendly world, the whole story is a perfect reminder that something like this done by hand still offers a powerful human story of intrigue and engages our sense of wonder far more than if the same thing had been flawlessly carved or printed by a robot.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
