JANUARY 24, 2019|SOCIAL MEDIA
Selfie Dysmorphia, Celebrities Abandoning Social Media and the World's Biggest Universal Income Experiment | Non-Obvious Insights 01.24.19

- Why Every Ski Map Looks The Same This past weekend was a big one for skiing and so this article was interesting and timely - all about the life and work of a man who has drawn hundreds of ski maps for resorts. It is a fascinating reminder that there is beauty in the details of every experience, if we can just remember to take time to pay attention to it.
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- What Selena Gomez's Social Media Comeback Teaches Us When the former Disney Channel star took a "mental health break" from social media four months ago, she was just one of a growing list of young celebrities who are deciding to put social media aside. These choices are offering an important reminder to their young fans that sometimes the healthiest relationship to social media is to avoid it entirely.
- India Launches World's Biggest Universal Basic Income Experiment This past week India's smallest state announced an ambitious plan to try a universal basic income experiment that the world will be watching. Though past initiatives like this have met with mixed results, it's an important idea that we should be thankful ambitious countries continue to experiment with.
- Can An Innovative New Sticker Keep Fruit Fresh For Longer? Food wastage is a huge global problem, so I love this "non-obvious" solution called Stixfresh (pictured below) which uses an almost magical sticker to create a "protective layer" around fruit to keep it fresh for longer. They will launch a Kickstarter campaign to promote it next month.
- How "Selfie Dysmorphia" May Be Driving People To Seek Surgery With all the new selfie filters to "augment" how you look, the version of your self you present online can be flawless ... but what if you want that same look in real life? This article explores a disturbing new reality where people may turn to plastic surgery (or worse) in order to achieve that unattainable look of perfection.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




