APRIL 4, 2023|BRANDS & MARKETING
The Death of the Branded April Fool's Day Joke Tradition
April Fools Day is usually my second favorite marketing day of the year after the Super Bowl. In past years, there have been so many delightful pranks from brands and I can recall spending hours just browsing through them all. This year was different.
At least one publication suggests that the press is now avoiding covering pranks, and people in general are getting more skeptical of every slightly fantastical story thanks to the current explosion of AI generated content.
The truth is, branded pranks have been suffering from consumer skepticism for years. There is a thin line between a viral joke and fake news. Every hoax, even when intended as humor, has the potential to erode even more faith in the truth. So we may indeed see an erosion of this particular tradition ... at least in the short term.
Rohit speaks on this topic. See his marketing keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
