SEPTEMBER 30, 2021|WRITING & PUBLISHING
The Ultimate Writing Keyboard Started Off As An April Fool's Joke
When I give a workshop on storytelling to a room full of executives, there is a trick I often use to help them learn how to simplify their ideas and craft their message into a story. I give them each a Sharpie and a regular size pad of Post-It notes. Then I challenge them to fit any idea on a single note, with no additional detail and no spilling onto a second one. The aim is to teach them to simplify the way they communicate.
Which is probably why I loved reading about a cute keyboard that started out as an April Fool's Day joke. It only has three buttons: Delete, Copy and Paste. Having just emerged from a marathon editing session for my upcoming book, the concept of a keyboard that forced you to ONLY move things around or delete them immediately felt appealing. Could this work to simplify my own editing?
Well, if you have been reading my writing for any length of time, you probably know what I did next ... I ordered one.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
