FEBRUARY 14, 2022|REAL ESTATE & HOME BUILDING
Disney Announces Plans To Build A Planned Community In The Desert
Disney is returning to its roots, announcing that they will be building a planned living community in the desert of California. Covered with an entertaining level of snark in Vulture, the story is being seen by some critics as a step toward a new sort of branded living lifestyle that might become commonplace in the future.
What happens to small businesses, media independence and even choice itself when people live and work in a community that is controlled by a single brand? We may need to ask and answer these sorts of big questions sooner rather than later thanks to the Storyliving by Disney project.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
