OCTOBER 13, 2016|ENTERTAINMENT & HOLLYWOOD
IMAX Announces Its First Virtual Reality Center
In a bid to lead the charge in experimenting with what type of VR experiences people will enjoy in a theater setting, IMAX is launching several test locations in LA and Manchester, with plans to open six more before the end of the year in China, Japan, the Middle East and Western Europe.
The content will include major Hollywood films, and the effort is likely to be closely watched by any content creator looking at the future of how people experience VR.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
