JANUARY 19, 2017|ENTERTAINMENT & HOLLYWOOD
IMAX Bets Big On VR As The Future Of Moviemaking
IMAX has been the filmmaking gold standard for many years, which is exactly why its big bet on virtual reality was worth paying attention to. An in depth article in WIRED took readers behind the scenes of that bet.
Two things stood out for me. The first is that the piece gives you an appreciation for what betting decisively on a vision actually looks like, as opposed to the hedged, half funded version of innovation that most companies settle for. The second is the reminder that the best innovators are the brands who continue to disrupt themselves even when no one is forcing them to.
Nobody was making IMAX do this. That is the whole point.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
