APRIL 13, 2023|BRANDS & MARKETING
Polaroid Finds Marketing Success In A Chemistry Lab Accident
Happy accidents are one of the reasons people like instant film. In recent years, Polaroid and its retro products have made a comeback as more younger content creators are shaking their trademark images and using these instant photos to share moments with friends and fans.
Recently, the brand took what was supposedly a lab accident resulting in blue tinted film, and chose to launch that flawed film as a unique product called Reclaimed Blue 600.
While the "popularity" of the new product (it's not yet clear whether it is succeeding) will likely be short lived, the thinking behind it offers some good insights for the rest of us. If you can take your own accidents and turn them into opportunities, you could create your own attention-getting "reclaimed" products too.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
