FEBRUARY 18, 2021|ENVIRONMENT + SUSTAINABILITY
Lab Grown Wood, Plastic Bricks and Construction Materials of the Future
If we can grow meat and other edibles in a lab, why not building materials?
There is the story of a Kenyan woman who found a way to recycle plastic into bricks that are five times stronger than concrete. And a discovery published by a team at MIT that wood fibers could be lab grown may be even more significant, given not only the potential applications in building but also the potential that we could lab grow paper too.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
