LEGO's Recycled Brick Might Be Impossible ... But They're Still Trying

I recall years ago writing about LEGO's quest to find a way to make their bricks out of recycled plastic. The problem is, there didn't seem to be a way to get the same hardness and "clutch power" without using petroleum in the manufacturing process. Now the brand has announced their first prototype brick made from recyclable plastic.

The effort does have its critics. Some argue that since the bricks last forever already, they aren't really being burned or contributing to landfill so maybe LEGO should focus on their packaging instead. It's a fair point. But the fact that they have entire teams of smart scientists working on this is a good thing. If this issue could be solved, it would be a huge win for the Earth, and LEGO knows it.

Sometimes it's nice to have a brand choosing to work on something that is bigger than just their own products.