SEPTEMBER 17, 2020|ENVIRONMENT + SUSTAINABILITY
The New Recyclable Sneaker That You Will Rent Instead of Buy
Swiss footwear brand On launched a new high end sneaker called the Cyclon with the intriguing promise that the shoe can be fully recycled. Targeted at elite runners, a monthly subscription fee of $30 gets you shoes that you will wear and run in for about six months and then return them for a new pair.
I love this idea. As long as early users are not unintentionally incentivized to recycle perfectly good shoes simply because they want a new pair, this new model could inspire competitors and other industries alike to consider offering the same type of service.
Rohit speaks on this topic. See his futurist keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
