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JANUARY 19, 2024|ARTIFICIAL INTELLIGENCE


What Really Happens When ChatGPT Writes Your Sales Copy ...


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Introducing Glüxkind Rosa: The Future of Parenting. Rosa is not just a stroller; it's a revolutionary AI-powered companion designed to make parenting effortless and enjoyable. Rosa is essentially a "Fractional Nanny." Its lightweight design, premium materials, and affordability make it an essential tool for enhancing family adventures. Experience the next generation of parenting with Glüxkind Rosa.

When you find a piece of hyperbolic nonsense this lazy, it's hard not to share it. Yes, this is the obviously GPT-generated language a new stroller is using to promote itself as nothing less than the future of parenting! What does it actually do? Here's the irony: some of the features might actually be useful - like the automatic rock-my-baby mode with white noise machine. Unfortunately, you'll probably never make it that far because of the unnecessarily egotistical lazy writing used across the products materials.

Of course there's a perfect marketing lesson in this. Sometimes if you just shut up and let your product features speak for themselves, people might decide it's the future of parenting … or they might just think it's a pretty cute (but obscenely expensive at $2500) baby stroller. Not every product has to change the world or revolutionize our lives. 

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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