MARCH 13, 2018|TRAVEL & TOURISM
Facebook Tests Advertising Tool That Anticipates Your Intent To Travel
Did you search for what to pack, or for when Spring Break starts? Facebook is pioneering a new set of tools that allow its developer partners to use that data to start targeting you with travel related messaging earlier in your process. So now you’ll see ads for places to go before you even know where or when you’re going.
This new future for intent based marketing is likely to lead to a renewed battle among destination marketers to target travelers earlier, spending more time and money predicting who’s planning a trip and trying to reach them before anyone else.
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
