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JUNE 25, 2018|SOCIAL MEDIA


Facebook Quietly Tests Four Features To Save The Internet


Facebook is fond of running experiments, even though in the past this hasn’t gone so well. Yet these missteps haven’t stopped them from trying. Right now they are testing a feature that lets you track how long you spend on Facebook and set limits. Another involves an ambitious plan to fight back against fake news. A third uses AI to detect closed eyes in photos and magically “open” them. Finally, there is a feature that allows you to set “keyword snoozing” to fight spoilers and ensure you don’t accidentally hear the score of that big game on social media.

Clearly, Facebook is trying really hard to predict what we want. The problem is, doing that is notoriously hard for humans, let alone computers. Yet eventually they will get it right and their efforts will inspire others to do the same. Together they can all make the tech we use more human, functional and predictive no matter if you need a photo retouched or algorithmic help to transform your media diet.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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