Delta Tests Personalized Flight Info Boards That Know Who You Are

Imagine rushing through an airport and seeing useful directions and information personalized to you on the flight status screens. Delta is experimenting with a company called Parallel Reality that uses facial recognition to offer exactly this type of customized experience for passengers. The goal, as one Delta executive puts it, is to create a “walking speed airport” where stress on travelers is minimized.

The problem is that the initial audience for this will likely be the frequent travelers with status ... the people who are already most familiar with navigating an airport and most unlikely to need directions. As with most airport driven innovations, if they could make the entire high stress experience just a little easier for the people who don't travel as much and are far more likely to be lost while trying to find their gates, this innovation could be even more helpful.