SEPTEMBER 6, 2019|TRAVEL & TOURISM
Why Your Next Flight Might Be Delayed (On Purpose)
United Airlines has a new software program called ConnectionSaver that will automatically delay flights to allow connecting passengers to catch them. They are betting most passengers won’t mind a small delay if it helps their fellow travelers avoid missing the flight.
An experiment that adds more humanity back into traveling and asks passengers to consider someone other than themselves? That’s a big idea.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
