JULY 8, 2016|MEDIA PLANNING & BUYING
Why More Brands Are Putting Their Media Accounts Up For Review
Depending on which agency you happen to work for, the news that more brands are likely to put their media accounts up for review is either a very good thing or a very bad one.
The point either way is that the longstanding issue of agency turnover and client promiscuity seems set to continue ... which will likely benefit those agencies who have the best approach to approaching, pitching and closing new business.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
