APRIL 13, 2018|ADVERTISING
Are Creative Agencies Becoming The New Freelancers?
P&G announced that they will be using a dedicated holding company agency team, much like Ford and several other brands. Essentially the arrangement allows them to pick the best talent from multiple agencies and put them on a dedicated team just for their business.
The losers in this model are the agency people themselves (who now no longer have the chance to work on a wide variety of work) and the other clients of those agencies who may now experience a talent drain as some of their best people head into this dedicated team, never to emerge for other client work.
It is a shakeup for P&G, but it’s also a significant indicator for the rest of the industry about what may be coming from other large clients as well.
Rohit speaks on this topic. See his marketing keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
