DECEMBER 10, 2012|TECHNOLOGY & SOFTWARE
2013 Trend - Heroic Design
What's the Trend?
Design takes a leading role in the introduction of new products, ideas and campaigns to change the world. For several years, leading companies have started to see design as a competitive advantage, but in the coming year design may hold the solution to the world's biggest challenges. Partially because the solutions themselves may come through better design, but more likely because design can be the ultimate weapon to convince governments, bureaucracies, industries and conservative thinkers of the feasibility of new ideas.Who should care?
Governments, nonprofits, and consulting groups will all be affected by this trend as it puts design thinking front and center as being as potentially impactful for the world as technology.Get the Full Report of 15 Trends To Watch In 2013 >>
This trend was featured in my full "15 Marketing Trends In 2013 That Will Change Your Business" report. To see the full report for free online and learn about the ebook action guide for tips on using this trend in your own marketing strategy, visit www.rohitbhargava.com/15trends.Book Rohit To Speak
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
