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DECEMBER 10, 2012|DIVERSITY


2013 Trend - Powered by Women


IMB_Trend5_Powered-by-Women

What's the Trend?

Business leaders, pop culture and ground-breaking new research intersect to prove that our ideal future will be led by women. We can finally put the old debate to rest ... men and women are not equal: women are better. In the coming year, a combination of highly successful female role models, pioneering startups and pop culture references will combine to illustrate the many ways women and the way they think will influence business and culture in positive ways, and men who realize this and are able to shift their thinking will be the ones who succeed in the future.

Who should care?

This trend will affect all of us, and particularly those in leadership or management positions, educators, and entrepreneurs should focus on this trend and what it means for how they can influence others.

Get the Full Report of 15 Trends To Watch In 2013 >>

This trend was featured in my full "15 Marketing Trends In 2013 That Will Change Your Business" report. To see the full report for free online and learn about the ebook action guide for tips on using this trend in your own marketing strategy, visit www.rohitbhargava.com/15trends.
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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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