DECEMBER 10, 2012|RETAIL & ECOMMERCE
2013 Trend - Shoptimization
What's the Trend?
Technology helps optimize the process of buying everything from fashion to medical prescriptions. As consumers become more conscious about what they buy, where they buy it, how much they spend for it, and how much time shopping takes - retailers and app-makers are discovering that the ultimate competitive advantage may come not from what you sell, but by how smart, easy, and fun you can make the shopping process itself.Who should care?
If you sell physical products or have an online eCommerce platform where you sell anything directly, this trend will affect your business in 2013.Get the Full Report of 15 Trends To Watch In 2013 >>
This trend was featured in my full "15 Marketing Trends In 2013 That Will Change Your Business" report. To see the full report for free online and learn about the ebook action guide for tips on using this trend in your own marketing strategy, visit www.rohitbhargava.com/15trends.Book Rohit To Speak
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
