2017 Culture & Consumer Behavior Trends

Every year the Non-Obvious trend report collects fifteen new predictions across five categories. These three are the culture and consumer behavior trends from the 2017 edition.

Fierce Femininity - As gender continues to become more fluid, fiercely independent women are increasingly portrayed as heroines, seen as role models and changing the world. (Example: the empowered portrayal of women in all types of advertising.)

Side Quirks - The global shift toward individualism leads more people of all ages to embrace what makes them unique, follow their passion, and celebrate the quirky differences in one another. (Example: Etsy's #DifferenceMakesUs campaign celebrating individuality.)

Desperate Detox - Addictive technology, media clutter and excess physical things add complexity to our daily lives, leading more people to desperately seek out more simplicity anywhere they can. (Example: the rise of "Slow TV" and Netflix's choice to syndicate this content.)

Each trend contains many more examples and stories in the full book. The examples above are used for illustration purposes only.