2017 Economics & Entrepreneurship Trends

Every year the Non-Obvious trend report collects fifteen new predictions across five categories. These three are the economics and entrepreneurship trends from the 2017 edition.

Moonshot Entrepreneurship - Inspired by visionary entrepreneurs, more organizations think beyond profit and focus on using business to make a positive social impact and even save the world. (Example: Elon Musk announcing his "Master Plan Part Deux" and inspiring a new generation of entrepreneurs to save the world.)

Outrageous Outsiders - Countries and corporations see mixed benefits from the rise of outsiders and their willingness to say or do outrageous things to capture attention and change the status quo. (Example: outrageous politicians unexpectedly winning elections globally based on their appeal as outsiders and the promise of changing establishment politics.)

Mainstream Mindfulness - Meditation, yoga and quiet contemplation overcome their incense burning reputations to become powerful tools to improve performance, wellness and motivation. (Example: coloring books continuing as a phenomenon to help people find new ways to be more mindful and relax.)

Each trend contains many more examples and stories in the full book. The examples above are used for illustration purposes only.