2017 Marketing & Social Media Trends

Every year the Non-Obvious trend report collects fifteen new predictions across five categories. These three are the marketing and social media trends from the 2017 edition.

Passive Loyalty - The ease of switching from brand to brand continues to empower consumers, forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience. (Example: cell phone companies making the cost of switching carriers near zero for consumers.)

Authentic Fameseekers - A new generation of creators skillfully earn attention from vast audiences online by being willing to share real, unfiltered and true versions of themselves.

Loveable Unperfection - More brands and creators intentionally focus on imperfections, flaws and personality to make their products and experiences more human, believable and desirable. (Example: retail products like Crocs or Ugg boots that are loved despite their "flawed" design.)

Each trend contains many more examples and stories in the full book. The examples above are used for illustration purposes only.