2017 Media & Education Behavior Trends

Every year the Non-Obvious trend report collects fifteen new predictions across five categories. These three are the media and education behavior trends from the 2017 edition.

Preserved Past - Technology offers new ways for us to preserve history, changing the way that we learn from, experience and preserve the past for future generations. (Example: a holographic projection of holocaust survivor Pinchas Gutter that brings the past to life.)

Deep Diving - While our shrinking attention span leads to more media skimming versus reading, people continue to spend time with experiences and content that truly capture their interest. (Example: former West Wing cast member Joshua Malina creating a podcast to relive the series and go deep into its making.)

Precious Print - Thanks to our digital everything culture, the few objects and moments we choose to interact with in print or physically become more emotionally valuable and deeply personal. (Example: the bookstore culture in Argentina and why they have more bookstores per capita than any other country in the world.)

Each trend contains many more examples and stories in the full book. The examples above are used for illustration purposes only.