SEPTEMBER 21, 2020|ENTERTAINMENT & HOLLYWOOD
2021: The Year Entertainment Will Go To Space ... Literally
It has been a busy few weeks for space. Tom Cruise is planning to film on the space shuttle for his next action flick. Estée Lauder skincare sent bottles of product to astronauts for them to film and photograph in microgravity so the footage can be used in future ads. There is even a new reality show coming where the winner will earn “the biggest prize ever awarded on TV” - a seat on a 2023 mission to the International Space Station.
In response to the growing commercial activity, or perhaps in anticipation of it, NASA deepened its partnership with the US Air Force-led Space Force. This is a good thing. Filming movies in space is one thing, but when the “new goldrush” of space mining finally takes off, we might be grateful there is a Space Force.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
