MARCH 9, 2009|ADVERTISING
5 Marketing Secrets From Infomercials
Infomercials, those long TV ads that air late at night when most reasonable people should be sleeping, are often ridiculed by consumers and marketers alike. What kind of person would fall for those exaggerated claims and supposedly limited time offers? Surely these offers are only accepted by poor desperate insomniacs with too many credit cards, right? As it turns out, there is a surprising secret truth at the heart of these infomercials ... that they actually work and many of their customers are people just like you and me. Why do these infomercials work so well - and more importantly, what can anyone marketing a product or service learn from them?
The presentation below offers 5 lessons you can learn from infomercials, along with real life examples of each in action:
Rohit speaks on this topic. See his marketing keynote.
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
